If we had 3 months, like many launch specialists would recommend, we would want to create a launch schedule with blog posts, guest posting, a dozen emails to our mailing list, (okay, maybe not a dozen).

But because we're on a shortened schedule we'll be looking at the following:

1. Sneak peak images or notes about your product creation cycle, posted on your social media accounts.
2. One email to your current email list asking them to participate in the creation cycle and invite them to the special interest email list.
3. A few strategic emails to the special interest list
4. Possibly one or two blog posts (if you normally post more than twice per month)
5. Two messages to colleagues who may be willing to help.

Nothing super fancy, but enough to get buzz happening & create some interest for the day you release your new product.