Day 10: Packaging

Remember what we talked about on Day 1? Your customer has a problem you're helping him/her with. And if you're able to solve a problem in 15 minutes that they've been struggling with for weeks, months or years, they will love you. The value of your product is in the results they experience, not the size of your product.

Are you creating something that will solve this problem in the easiest, most efficient way you know how?

I know it's tempting to add more, create extra filler, or even completely second guess yourself at this stage. By the way, I'm not suggesting you should pivot your direction today, but instead I'm hoping you won't create extra work for yourself.

It's natural to wonder if maybe your product isn't "enough" or start to believe the little voices in our heads that question whether anyone will ever purchase it.

Need a break from content creation?

Today may be a great day to take a break from your content creation and start looking at your packing. Most often this is a combination of digital images or mockups of what your product would look like if it were physically sitting in front of someone.

I don't have a great idea for design, but I was able to make these images with these free tools listed below.

Take these ideas & make something more beautiful than what I created (please! I don't have natural design talents, at all)
Info_product_complete_1

Here are a few tools I use to create images for my products.

eBook / eCover Creators

http://ecover.onlineecovercreator.com/ecover-design
http://3d-pack.com/
http://www.myecovermaker.com/
http://www.ohchrys.net/blog-tut-how-to-make-a-3d-book-cover-for-free/ (Great tutoral to make your own)

Edit/Create Images

(when you don't have Adobe Photoshop)

http://canva.com
http://www.pixlr.com
● Microsoft Paint.net http://www.getpaint.net/download.html
● PSD Plugin for Microsoft Pain.net http://psdplugin.codeplex.com/
● Gimp

This is how I create eCovers (9 minute video)

http://14dayproductchallenge.com/create-an-easy-ebook-cover/

[Marketing tip] leak a quick snapshot of what you're working on (from your phone or a screenshot on your computer) to your Facebook feed. It creates a great buzz.

To Do Today

  1. Remember who you're creating the product for today. Your ideal customer needs your help.
  2. Begin creating images for your product


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