Offer a Holiday Coupon with a Lightbox Popup
Another tactic you can try: Instead of putting your coupon in a blog post, on a web page or in a sidebar, present visitors instantly with it via a Lightbox-style popup.
You can easily create these using sites like OptinMonster – but be aware that Aweber also now provides highly-flexible lightbox options.
The advantages are numerous, if you keep your offer colorful and simple – a straight “yes" or “no" decision.
• All your visitor's attention is focused only on your coupon or offer
• Using a large button containing a call to action (e.g. “Take me there") makes the process simple (and people are conditioned to click)
• They know they can easily get rid of it by clicking the “X" in the top right corner (or the “No Thanks" link)
• All other distractions are greyed out
You know your audience best. Will they find your lightbox coupon or offer annoying or compelling? Create an offer that's well-targeted and well-researched, and your chances of acceptance increase.
Add attractive graphics to put them in the holiday mood, and your Lightbox Holiday offer becomes pretty irresistible to the right visitor.