Remember that a large percentage of your visitors may be using mobiles to “save time” this busy Holiday season. Give them a pleasant surprise when they visit your site by making Navigation as easy and minimalistic as possible.
Reduce the number of steps people have to take between clicking through and your final checkout
Make your buttons larger and more visible (and clickable!)
Reduce the number of tabs
Simplify your pages – reduce text and graphics clutter and make sure each page has a strong purpose
Put all non-essential text and graphics below the fold, so that mobile users never have to go there if they are on a mission to buy