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PR for Ordinary People
Module 1: Overview of PR, Press Kits, and Journalist tools
Start Here
Do I Need A Press Kit or Media Kit?
Module 2: Using HARO for free publicity
Overview of HARO (10:55)
20 Minutes per Day (7:16)
Optional: Tap into this network for your own projects
What should I include in my responses?
Module 3: Alternatives to HARO
Source Bottle - based in Australia (3:34)
Some Paid Alternatives
Radio and Podcast Interviews
Guest Posting
Module 4: Examples that work
Examples that work
Module 5: Making your 20 minute plan
Challenge For You
Allow me to help you connect to journalists
Appendix 1: Resources
All of the links in one place
All of the Downloads in one place
Reaching Out To Journalists
Appendix 2: Press Release Resources
Still Keen On Doing a Press Release?
Press Releases with the help of 3rd parties
All Courses
Allow me to help you connect to journalists
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