Your personal Story
Often during the redesign process people find themselves wanting to help others who they can empathize with.
Maybe they've been in a similar situation in the recent past and want to help.
Take the time to write your personal story.
- Why do you want to help this ideal customer?
- What motivates you?
- What are your unique traits and qualities?
It's this uniqueness that will draw your ideal customer to you.
Don't hide them or be embarrassed. It will inevitably build a stronger relationship with your customers, who will ultimately become your community or “tribe". (See Seth Godins' book “Tribe")
Action to take:
- Ask friends and family for feedback
- Complete the 'sweet spot' exercise and think about it for a week or more.
- Know your story