Getting Crystal Clear

Who you would best enjoy working with ~ Get Crystal Clear

Business writer Jim Collins—author of “Good to Great" and co-author of “Built to Last"–suggests that you ask yourself the following three questions:

1. What are you deeply passionate about? (Business & personal life)

2. What are you genetically encoded for — what activities do you feel just “made to do"? What do people ask for your advice about – provide (clue to your true gifts)

3. What makes economic sense — what can you make a living at? (Where can you make the most money?)

Where these 3 intersect is “The Sweet Spot" (Source).

You might also consider asking your ideal customer to answer some questions. is a free resource you could use to help collect their responses.