Offer Free Shipping
- If you have a physical product where you know your set shipping cost, offer free shipping as a Holiday incentive.
- You can use this as a legitimate occasion to raise your price to absorb shipping costs, if these are low. (Do this a few weeks before your Holiday promotion).
- Then, after the Holiday, your price stays the same – but your shipping costs revert to “buyer pays”.
- (Be sure to set a clear time limit on how long shipping will be free, when setting up and introducing your promotion.)