Often during the redesign process people find themselves wanting to help others who they can empathize with.

Maybe they've been in a similar situation in the recent past and want to help.

Take the time to write your personal story.

1. Why do you want to help this ideal customer?
2. What motivates you?
3. What are your unique traits and qualities?

It's this uniqueness that will draw your ideal customer to you.

Don't hide them or be embarrassed. It will inevitably build a stronger relationship with your customers, who will ultimately become your community or “tribe". (See Seth Godins' book “Tribe")

Action to take:

1. Ask friends and family for feedback
2. Complete the 'sweet spot' exercise and think about it for a week or more.
3. Know your story