Create a special graphic header (featuring your offer, if you like) for the Holiday season. Use graphics and apps to help your visitors count down to the Holiday – and to the release of your promotion.
Give away a small prize a day. Be sure to announce the winner – on your site and on your social media platforms.
Use a counter on your blog or website
Create a series based on the Holiday – make it fit the countdown
Ask people to share and tell their friends to join in. (Have a goal – e.g. “one hundred tweets by Day 12”.)
Donate $XX for every tweet using your hashtag. (Do set a maximum on this!)
If you can't afford to donate, use other action-generated gimmicks, such as revealing a little more of your graphic every day